Field notes
Build a business that runs without you.
Playbooks, teardowns, and real numbers from installing the Step Back System — process, automation, AI, and outsourcing — inside coaching and consulting businesses.
Featured· 24/7 Traffic
Cheap Facebook Ads for Coaches: How We Made $34,000 on $3,300 in 7 Days
How we generated $34,000 in 7 days from $3,300 of cheap Facebook ads. The exact top-of-funnel and retargeting strategy coaches can run for under $5 a day.
Bryan Mills·Jul 15, 2026·6 min read
24/7 Traffic
How to Lower Your Cost Per Lead and Get a 7x Return on Ad Spend
How to lower your cost per lead on Facebook ads and hit a 7x return on ad spend, using a top-of-funnel video strategy that keeps people on the platform.
Bryan Mills·Jul 12, 2026·7 min read
Autopilot Sales
How to Turn Cold Leads Into 3K Buyers in Under 10 Days
How to turn cold leads into 3K buyers in under 10 days using a sales conversion event instead of a 2-year reels-to-call grind. The exact system, broken down.
Bryan Mills·Jul 9, 2026·7 min read