Look no further if you’re hunting for the best sales funnel software. After being in the digital space for over six years, testing all the good ones, and running my agency, I’ve definitely had the experience to give you what you need to know when it comes to the best sales funnel software.

We provide a no-nonsense guide to the top sales funnel tools and software solutions, comparing key features, ease of use, and pricing to help you make an informed choice that boosts your sales pipeline efficiency. If that makes you yawn, pick one of the top two. They are pretty epic.

If you want to see an in-depth review of our top 2 sales funnel software, then head to these two articles

Clickfunnels 2.0 Review
Go High-Level Review

If you want a funnel builder specific to Affiliate marketing with 365 emails + promote 15 products, then check out this Funnel Freedom Review

Quick Rundown: Top Sales Funnel Software Tools Contenders

Best Sales Funnel Software

Let’s kick things off with a quick rundown of the top sales funnel software contenders in the market:

  1. Best for User-Friendly Interface: ClickFunnels
  2. Best for All-in-One Solution: Go High Level
  3. Best for Members Area Designs: Kartra
  4. Best for Premium but not a fan: Kajabi. Kajabi also offers a visual sales funnel builder, allowing users to easily create and customize sales funnels using ready-to-use templates and pre-written copy.
  5. Best for Budget-Friendly: Systeme.io


So, if you don’t want to read the in-depth reviews and want a solid answer early, then you need to look at Go High Level 1st—it’s all in one, and the automation side to centralize your business is pretty epic. If you are an affiliate marketer, then you want Funnel Freedom. It’s built on Go High Level but with epic add-ons and overlays like a Free lead magnet course, 365 pre-written emails, and the ability to promote 15 products straight away.

The final one that’s close to my heart is Clickfunnels 2.0. It was so far behind Go high level when it was first released, but its developers have been working night and day to bring it up to what was promised. You can’t help but love Clickfunnels and its marketing strategy and marketing support.

ClickFunnels: The Entrepreneur’s Favorite

Sales Funnel Software - Clickfunnels

Price: Basic plan at $127 per month

clickfunnels plans


  • Custom funnel creation
  • User-friendly drag-and-drop editor


  • User-friendly interface and robust functionality
  • Excellent educational resources and community support
  • Becoming an all in one platform
  • Drag-and-drop editor (Simple)


  • Still in development
  • Concerns over email delivery effectiveness

ClickFunnels has earned its reputation as a favorite among entrepreneurs and small businesses. The platform’s features include:

  • User-friendly interface
  • Robust functionality
  • Custom funnel creation
  • Drag-and-drop editor

These features make it an ideal choice for those with little to no coding skills, as it allows users to map out their sales process quickly.

Clickfunnels Signup

However, it’s not all sunshine and rainbows.

Some users have reported limited customization options with the drag-and-drop editor, and there have been concerns over the effectiveness of email delivery. However, these minor kinks aside, ClickFunnels remains a solid choice for those looking to streamline their sales process.


  • User-friendly: 4.5/5
  • Customization: 3.5/5
  • Email Delivery: 3.5/5

Go High Level: The All-in-One Solution

Go High Level

Price: $97pm – $297pm (resellers) – $497 (Agency)

GoHighlevel Pricing


  • A comprehensive suite of marketing and CRM tools
  • AI-powered chatbot builder
  • In house automation


  • Minimizes the potential for errors by reducing the need for multiple software integrations
  • A comprehensive suite of sales and marketing automation tools
  • Reduces your software bills due to the amount built-in
  • Automation in house
  • Drag & drop editor


  • Can be overwhelming for the first week
  • got to save then publish its not one button
  • Not autosave

For businesses in need of a comprehensive tool, Go High-Level offers:

  • A complete suite of marketing and CRM tools
  • Cost-effective solution for sales funnel management
  • Lead generation tools
  • AI-powered chatbot builder
  • Targeted email campaigns
  • Unified CRM system

The platform’s all-encompassing nature minimizes the potential for errors by reducing the need for multiple software integrations. However, it may overwhelm beginners due to its robustness. But once you get the hang of it, Go High Level can be a powerful ally in your sales and marketing arsenal.


  • Comprehensive Features: 4.8/5
  • Ease of use: 4.5/5
Gohighlevel Signup
Gohighlevel Signup

Kartra: The Marketer’s Powerhouse

Kartra logo

Price: Ranging from $69 to $429/month

Kartra pricing


  • Landing page builder to create landing pages and website builder
  • CRM for lead management and email marketing


  • Robust set of tools
  • Real-time insights into customer engagement


  • Expensive for what you get
  • Not as easy to use
  • User interface heavy & irrelevant

When it comes to power marketing, Kartra stands tall. Armed with a robust set of marketing tools, Kartra enables businesses to streamline their marketing efforts. From landing and website builders to CRM for lead management and email marketing, Kartra’s toolbox is comprehensive.

The platform shines in providing real-time insights into customer engagement. It shows the number of individuals at each stage of the funnel, the percentage reaching the final step, and identifies common drop-off points. While the cost may be higher, the value proposition is vital given the suite of features on offer.


  • Comprehensive Features: 3.9/5
  • Real-Time Insights: 3.7/5

Kajabi: Big Name – Bit Dissapointing


Price: Ranging from $55 to $319 per year.

Kajabi Plans and pricing


  • Code-free, fully integrated landing pages and sales pages.
  • Built-in shopping cart and customizable e-commerce checkouts


  • Designed for marketing and sharing online courses
  • Zero transaction fees


  • Very difficult to use
  • Expensive
  • Need to be more of coder than they let on

For digital creators, Kajabi is a dream come true. It’s designed to market and share online courses, build online businesses, and create memberships. With code-free, fully integrated landing pages, a built-in shopping cart, and customizable e-commerce checkouts, Kajabi is a comprehensive platform for selling digital products.

Kajabi’s unique selling point is its all-inclusive packages, which means you can access all its features without incurring additional costs. While the platform might be pricier than others, the value proposition is solid, given its robust features.


  • Comprehensive Features: 3.8/5
  • Value for Money: 2.9/5
Illustration of Systeme.io's budget-friendly features

Systeme io: The Budget-Friendly Champion

systeme.io logo

Price: Ranging from $27 to $97/month

systeme io pricing


  • Comprehensive email marketing platform for starting and scaling a business
  • Integrated sales funnel builder for managing marketing campaigns and email campaigns


  • Budget-friendly
  • Integrated platform for managing email campaigns, organizing online courses, and setting up an affiliate program


For entrepreneurs looking to start and scale their businesses without breaking the bank, Systeme.io is your champion. This budget-friendly, all-in-one marketing tool offers a comprehensive platform that meets the demands of starting and scaling a business.

With Systeme.io, users can manage their online business by:

  • Managing email campaigns
  • Handling automation
  • Organizing online courses
  • Selling physical products
  • Setting up an affiliate program

They are all integrated under a single sales funnel builder. The platform’s budget-friendly nature makes it popular among startups and small businesses.


  • Budget-Friendly: 4.7/5
  • Comprehensive Features: 4.5/5

Navigating the Sales Funnel Software Maze

Now that we’ve reviewed the top contenders let’s provide some tips and considerations for navigating the landscape.

This software often includes automation capabilities such as marketing automation, triggered follow-ups, customer journey mapping, and the ability to create custom checkout pages and integrate them with various payment methods.

Selecting the proper sales funnel tools is crucial for optimizing your marketing strategies and automating tasks associated with each stage of the sales funnel. Key features such as landing page builders, email marketing, a range of templates, A/B testing, and a solid support center contribute to sales funnel software’s analytics and user support.

The ease of use of sales funnel software tools, including a sales funnel tool with user-friendly interfaces, is facilitated by drag-and-drop functionality and easy accessibility for less tech-savvy users. Remember that sales funnel software pricing structures vary widely; some offer a wide range of plans, and others provide resources such as built-in webinar software and templates.

Taking advantage of free trials is an effective way to assess suitability for your company’s needs. Always remember that the best sales funnel software is the one that best fits your business size, needs, and budget.

Matching Software to Business Size and Needs

Choosing the right sales funnel software largely depends on your business size and needs. Let’s provide some recommendations for various company sizes and marketing priorities.

HubSpot Lead Management Software and WishPond are suitable options for companies of any size. GetResponse’s Autofunnel could be your go-to choice if your business emphasizes email marketing. If you’re a power user, Keap serves well.

This is a good option for smaller businesses and startups, whereas Instapage is highly recommended for those with larger budgets. If your company prioritizes direct interaction with prospects, Drift, which specializes in chat features and real-time communication, is what you need.

Remember that the best sales funnel software is the one that aligns with your sales and marketing efforts, suits your business size, and fits your budget.

Investing Wisely: Assessing Value for Money

value for money

When investing in sales funnel software, assessing the value for money is crucial. Here are some tips to help you make a wise investment.

Sales funnel software is available in a variety of pricing options. For instance, Drift offers a premium option at $2,500/year, Kartra ranges from $99 to $429/month, and Leadpages has plans from $37 to $99/month. Advanced plan features of sales funnel software may include more team members, contacts, and automation sequences.

GetResponse offers a free plan with a limit of 500 contacts, making it accessible for businesses seeking to minimize initial costs. However, remember to evaluate the long-term benefits and potential increase in sales and efficiency.

It’s not just about the price tag but the value for money. Always assess the true value when selecting a sales funnel software plan, considering the potential long-term benefits and increase in sales and efficiency.


We’ve reviewed some of the top sales funnel software on the market and provided tips on navigating the sales funnel software landscape. Whether you’re an entrepreneur, a small business owner, or a digital creator, a sales funnel tool is perfect for your needs and budget.

Whether you choose ClickFunnels, Go High Level, Kartra, Kajabi, or Systeme.io, remember to assess the tool’s features, the value for money, and how well it aligns with your business size and needs. With the right sales funnel software, you can streamline your sales and marketing efforts, attract more leads, and convert them into customers more effectively. Now, go forth and conquer the sales world!

Frequently Asked Questions

What is sales funnel software?

Sales funnel software streamlines sales and marketing efforts, helping businesses attract leads, nurture them, and convert them into customers effectively.

How do I choose the right sales funnel software?

Please choose the right sales funnel software by assessing its features, value for money, and alignment with your business needs. This will help you find a tool that suits your marketing priorities, business size, and budget.

What features should I look for in sales funnel software?

When looking for sales funnel software, prioritize features such as marketing automation, triggered follow-ups, customer journey mapping, landing page builders, email marketing, and a range of templates. Also, consider a user-friendly interface with drag-and-drop functionality for ease of use. Start exploring these features and simplify your sales process.

How does sales funnel software help my business?

Sales funnel software helps automate your marketing and sales processes, attract more leads, nurture them effectively, and convert them into customers more efficiently. It also provides valuable insights into customer engagement and identifies potential drop-off points in your sales process. This can ultimately help optimize your business’s sales strategy.

Is investing in sales funnel software worth it?

Investing in sales funnel software can provide long-term benefits and increase your sales and efficiency. When selecting a sales funnel software plan, you can continually assess the actual value.