How to Sell Your Online Course Without A Following
It’s easier to get someone to say yes to buying your product than it is to actually sell it. A large part of any sales process is getting past the initial awkwardness of asking someone if they’ll buy your product and hoping they say yes. It can be nerve-wracking, but the right kind of persistence is what makes sales happen.
If you are an independent instructor or small company trying to sell a new online course, you might feel like it’s hard to get a response from potential customers. After all, these prospects almost certainly don’t know who you are yet. They also probably have lots of other things on their plates and little time to consider new purchases from strangers. Understandably, this might make selling your course challenging. But that doesn’t mean it’s impossible. In fact, with the right approach, you can make the process much easier and more likely to succeed on your first attempt. Keep reading for some excellent advice on how you can successfully sell your online course without a following.
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Be Proactive
If you’re hoping that customers will come to you and ask to buy your product, you will almost certainly be disappointed. Instead, be proactive and get in touch with people who are likely to need and benefit from your product. After all, the best place to start selling your product is with people who are already interested in buying. If you take the initiative and reach out to these people, you drastically increase your likelihood of getting positive responses.
The best way to reach out to potential customers is through email. Don’t try to sell to people right away, though. Instead, begin by identifying people who are actively involved in your niche and have shown genuine interest in it. You can do this by searching for and joining relevant discussion boards and groups on social media.
Be sure to also subscribe to related newsletters and emails. When you find someone who is curious about your niche, offer to provide them with more information. You can even offer a free sample or mini course if you have one available.
Offer a Free Trial
A lot of people are skeptical of buying online courses from brands and people they don’t know. This is natural, especially if they don’t know if your product is valuable or what kind of results they can expect from it. To combat this and make it easier for people to try your product and make a purchase decision, consider offering a free trial. This is especially useful if you offer an online course that’s part of a larger program or curriculum. For example, let’s say you’re an online fitness instructor who offers a weight loss course. Many people are likely interested in this course, but hesitant to buy it outright. Instead, try offering a free trial.
By offering a free trial, you give people a chance to experience the value of your course for themselves. They can see what results it produces in their own lives and decide for themselves if it’s worth paying for. This can be especially important if your course is part of a larger program. If a customer buys a single course, they might be unsure about the rest of the program. With a trial, you give them a chance to experience the value of the entire curriculum.
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Make It Easy To Say Yes
One of the best ways to overcome sales objections is to make it easy for customers to say yes. You can do this in a few ways. First, consider reducing the price of your course. This might sound counterintuitive, but dropping the price makes your product more accessible to a wider audience. As a result, you’ll have more potential customers to sell to.
Another way to make it easy to say yes is to offer payment plans. Many people simply can’t afford to buy your full course right away, even if they want to. So, by offering payment plans, you give customers some extra time to save up for your product. This makes it easier for them to purchase from you.
Finally, make your sales process as easy as possible. This means having a simple and direct sales page where you explain what your product is and why people should buy it. It also means having easy-to-find contact details and responding quickly to customer inquiries.
Be Committed To Selling
In this industry, it’s easy to become enchanted by the things you love to talk about the most: your field of study, your passion for teaching, and the subject you’ve spent years studying. However, customers don’t care about these things.
Customers care about themselves and the results they want to achieve. So, be sure to talk about your customers and how your product helps them instead of focusing too much on yourself.
You can also be committed to selling by being honest with yourself. If you are not the best person to sell your product, hire someone who can better represent it to customers. Remember, you can’t expect customers to buy your product if you don’t sell it to them. So, be sure to make your sales process as smooth as possible and put yourself out there.
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Don’t Forget About Email
Many people overlook the importance of email sales. However, email remains an incredibly effective sales channel. It’s also a channel that’s likely more open to receiving your sales messages than other channels like social media and live calls.
Considering how common email is and how often people use it, you have a good chance of reaching your ideal customer through email. Even better, there are lots of ways to make an email sales message successful. And unlike sales through social media, where you have to wait for someone to see your message, email sales messages are delivered directly to your customer’s inbox. This gives you a chance to reach your potential customers whenever you want. As a result, you can send several sales messages and make multiple attempts at selling every week.
Summing up
To effectively sell your online course, you must overcome the challenges associated with sales. To do this, you must be proactive, make it easy for customers to say yes, and be committed to selling. You must also not forget about email sales. By following these tips, you can successfully sell your online course, even if you don’t have a following.
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