How To Grow On Instagram Using Hashtags: A Step-By-Step Guide
Instagram has over one billion users, and with more than double the user base of its closest competitor (Snapchat), it’s easy to see why this photo-sharing app is so popular. Instagram hads become a powerful marketing tool over the years and Instagram affiliate marketing has grown in popularity with people all over the world using this as an extra income method. When it comes to growing on Instagram there are plenty of challenges. New users struggle to gain followers and existing users struggle to keep their followers interested. The hashtag is a prime example of this.
Once seen as the most reliable way of gaining new followers and views, it’s now a fairly neglected part of the platform. However, this doesn’t mean that hashtags have lost their power – they just need to be used in the correct way. When it comes to using them for your own gain, using hashtags correctly is a great way of increasing your visibility and reach. But what are hashtags? Simply put, they’re labels that you can add to your photo or video so that people who search for them can find them more easily. They’re used by millions of people every day with common tags relating to things like activities, locations, and interests.
You can also learn how to grow on Instagram using hashtags with the engaging Passive buddies Youtube video – ‘How To Grow On Instagram Using Hashtags – {Keyword Masterstroke}’
What is a hashtag?
A hashtag is simply a word or phrase that you put in front of another word. A hashtag is a label that you add to your post that lets other people find your content more easily. It’s like adding a label to your post so that anyone searching for that label can see your content. When you click on the ‘Text’ option in your Instagram post, you’ll see a space where you can enter a hashtag. You can also copy and paste hashtags from other sources, including other Instagram posts.
On Instagram, you can add hashtags to your posts by typing them in the comments section. If you’re posting on the app, you can add hashtags by tapping the “+” button, scrolling to the “#” tab, and tapping the “+” button next to the “Type a Tag” field. If you’re on the web, you can add hashtags by clicking the “+” button next to the “Type a Caption” field.
Using hashtags on Instagram is a great way to grow your account and get discovered by new users. They’re also a useful way to keep your feed organized and relevant, and they make it easy to add context to your posts.
How to use hashtags on Instagram
You can use hashtags on your photos and videos to help other people find your content and engage with it more. These are the most common ways to use hashtags on Instagram:
– Posting with relevant hashtags
– Engaging in relevant conversations
– Reposting content from other users
– Commenting on other users’ posts
– Using your bio to promote your posts
– Finding new hashtags to engage with
As we’ve already covered, hashtags are an incredibly useful way of getting your post discovered. To make the most of them, it’s best to follow a few simple steps:
- Choose a handful of hashtags that are relevant to your post.To ensure your content is optimised as much as possible its a good practise to use the max allowance of 30 hashtags. Too few won’t get your post discovered but too many hashtags will look spammy so its best practise to include the hashtags in the comments section or use separators within your captions. This is separate your caption text and hashtags making it look cleaner.
- Don’t just click on the first hashtags that come up. Hashtag research is a skill that takes practice, but if you want to be effective at growing on Instagram, you’ll need to get good at it.
- Check how popular your hashtag is by clicking on it in the search bar. Click on the number of Posts to see how many people have used it, and see where it has been most commonly used. You can also see which countries have the most posts containing that hashtag.
- Avoid using too many hashtags related to your brand, and try to avoid using any irrelevant hashtags.
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How to Grow on Instagram Using Hashtags
As we mentioned, the most common way to use hashtags is to post with relevant hashtags. This means using hashtags that relate to the content of your post. For example, if you’re posting a photo of your new pair of sneakers, you might want to use a hashtag like #sneakers or #sneakersforlife.
You can search for the most popular hashtags related to your post and use a few of them. If you want to use more than 5 hashtags in your post, make sure they’re relevant and add them to the comments, you don’t want your post to look spammy. You are allowed a maximum of 30 hashtag and its best to use a mix of 10 small (anything less than 50k monthly searches), 10 medium (anything 50-500k monthly searches) and 10 large hashtags (anything 500k+ monthly searches).
Once you’ve posted your photo or video, leave it for a few hours. Only then should you go back and look at the hashtags you used. If you used any hashtags that don’t get any engagement (likes, comments, etc.), you might want to consider removing them. If you used any hashtags that get a lot of engagement, you might want to consider keeping them. The goal is to grow your engagement, not someone else’s.
Which hashtags to use
There’s no magic formula for using hashtags. Instead, there’s a lot of trial and error involved. You need to experiment with different hashtags and see what kind of results you get. In general, it’s a good idea to follow these tips when choosing hashtags:
– Make sure your hashtags are relevant to your post.
– Add hashtags to the comments or use spacers to separate the hashtags from your captions.
– Avoid repeating a hashtag more than once.
– Avoid hashtags that are too general.
– Avoid hashtags that are too specific.
– Avoid hashtags that are very short e.g 2-3 letters.
– Avoid hashtags that are very long e.g over 4 words.
Let’s say that you’re trying to grow an account that features images of architecture. You might want to try and target an audience who might also enjoy visiting museums, or traveling to new places. If that’s the case, then you may want to use hashtags like:
#museumselfieday #museumhopping #oldarchitecturephotography #architecturephotographylover #abstractarchitecturephotography #modernarchitecturephotography #travelphotographyclub #travelphotographysociety #pieceofhistory #historicalbuildings #nationalportraitgallery #cultureday #museumsoftheworld #instagramtravel #architecturephotograpy #cityarchitecture #architecturephotograph #travelphotographylovers #photographytravel #historicbuilding #historymuseum #museums #artsandculture #historicplaces #travel #travelinspiration #architecture #architecturephotography #historicarchitecture #historyfacts
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Bottom line
The challenge with using hashtags is that you have to find a balance between using too many and using too few. If you use too many hashtags, your post will look spammy and people will ignore it. On the other hand, if you don’t use enough hashtags, your post won’t get as much engagement.
No one wants to click on a post that has no likes, comments, or other interactions. If you use the tips above, you’ll be well on your way to using hashtags correctly and growing your audience. Keep in mind that this is a long-term strategy. It won’t happen overnight, but it will happen if you’re consistent with your posts and use the right hashtags.
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